After completing the Stroop Test, participants in Nauts’ study were asked to take part in another supposedly unrelated task.
A more recent study suggests that this cognitive impairment takes hold even w hen men simply anticipate interacting with a woman who they know very little about.
In a second study, Nauts and her colleagues again began the experiment by having each participant complete the Stroop test.
Then each participant was led to believe they would soon be taking part in the same “lip reading” task similar to the first study.
Although the studies on their own don’t offer any concrete explanations, Nauts and her colleagues think that the reason may have something to do with men being more strongly attuned to potential mating opportunities.
Since all of their participants were both heterosexual and young, they might have been thinking about whether the woman might be a potential date.